Editor's Note: Content for this blog was provided by TCI EXPO 2015 speaker Michael Wittman of The Blue Sky Enterprise, Inc.
Biochar (shown under microscope, right) is a type of charcoal made from biomass – that is, plant or plant-based material such as grass clippings or wood chips – burned in little to no oxygen.
Too often, business owners purchase flyers, postcards, and radio ads, but see little to no return on their investment. While this kind of paid, traditional advertising is still an effective way to raise brand awareness, business owners may see better, more quantifiable results if they dedicate resources to inbound marketing.